UPC and Brand Registry
UPC and Brand Registry If you are selling a product that is already available on Amazon, you can skip to Step 3! With our match feature, most product details will be filled automatically including the unique product code (UPC).
In case you are selling a unique/new product, you can provide your UPC while listing. If UPC is unavailable, apply for UPC exemption.
Sellers who have their own brand can register your brand under brand registry to avoid brand infringement.